Our Focus:<\/h2>\n\n\n\n\n- The comparison shows: DeinAdieu.ch has the most website visitors and the highest search result position for the search term “write my will”. At a modest price, it offers a will generator,<\/a> CRM connectivity, webinars, and lead generation widgets for organizations’ websites.<\/li>\n\n\n\n
- A Swiss association and two companies promise useful digital legacy marketing services to members and subscribers, respectively. Our comparison shows: According to Switzerland’s leading online inheritance platform, the ZEWO Foundation<\/a>, DeinAdieu offers the most comprehensive service.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<\/div>\n\n
DeinAdieu<\/a> is “the first Swiss online portal for a self-determined end of life”. <\/p>\n\nThe offer by moribono.com is \u201cspecialized in the development of web applications on Swiss inheritance law and the new Adult Protection Act\u201d. <\/p>\n\n
The Allianz f\u00fcr das Gemeinwohl wants to “create the conditions for a much larger share of inherited wealth to benefit the non-profit sector compared to today.” To achieve this, the association “raises public awareness with a digital campaign and generates contacts for the organizations.”<\/p>\n\n
Which (digital) solution to choose?<\/h2>\n\n
While evaluating software soludions, fundraisers inevitably ask themselves: Which legacy marketing platform should I rely on to efficiently and cost-effectively attract legacies and inheritances for my own organization?<\/strong> The following comparison provides answers to this question and considers the three Swiss providers of legacy marketing solutions mentioned above. In addition to digital solutions, they also offer offline services, such as events and legal advice.<\/p>\n\nDeinAdieu.ch is one of the two most important platforms for NGOs<\/h3>\n\n
Good to know: When non-governmental organizations (NGOs) or charitable aid organizations use third party internet services, it is primarily those platforms from which they hope to receive contributions from funding foundations or bequests from legacies. Most significant for aid organizations in Switzerland are the foundation platform Fundraiso.ch<\/a> and the legacy marketing portal Deinadieu.ch. <\/p>\n\nClassic crowdfunding and donation platforms such as Kickstarter, Givengain, Crowdify, Wemakeit or Spendenbuch, on the other hand, have no significance for most aid organizations. They focus on individual donations. This is shown in a study by the Swiss foundation ZEWO entitled “Digital Donations 2021 (PDF)<\/strong><\/a>“. <\/p>\n\n![\"screenshot](\"https:\/\/www.deinadieu.ch\/wp-content\/uploads\/2023\/03\/Screenshot-2023-07-20-at-10.53.30.jpg\")
Find the ZEWO study on digital donations here<\/a><\/figcaption><\/figure>\n\nThe ZEWO study proves that, in 2020, the 267 aid organisations in Switzerland taking part in the study received more than double the number of donations via their own websites compared to before the COVID pandemic. As such, digital fundraising is becoming increasingly important in Switzerland and an organisation\u2019s own website is an important tool for collecting donations and legacy fundraising<\/a>.<\/p>\n\nHuge potential in the field of legacies and inheritances<\/h3>\n\n
Swiss aid organizations received 2.05 billion Swiss francs in donations in 2021. This is shown by the ZEWO st<\/a>atistics.<\/a> Of this amount, 220 million Swiss francs went to ZEWO-approved organizations, by way of legacies or bequests. 220 million sounds like a lot of money. But Swiss economics professor Marius Br\u00fclhart of the University of Lausanne estimates that the population in Switzerland inherits around 95 billion francs annually. This is significantly less than one percent of this inheritance goes to Swiss relief organizations. With the right online platform, aid organizations can benefit from this potential for bequests and legacies cost-effectively and with little personnel effort. But which portals should nonprofit organizations rely on?<\/p>\n\nThe visibility of a legacy marketing platform online is the key factor.<\/h3>\n\n
Digital legacy marketing is all about a platform’s visibility on the web.<\/strong> Only platforms with high visitor numbers are attractive for nonprofit organizations to generate new fundraising contacts (“leads”). A website visitor analysis, using the statistics programs Google Analytics<\/a> and Similarweb.ch<\/a>, shows: <\/p>\n\n\n- DeinAdieu<\/strong> shines in the provider comparison with over one million users per year<\/strong> (see table). <\/li>\n\n\n\n
- The website of Allianz f\u00fcr das Gemeinwohl<\/strong> receives less than 5000 visitors<\/strong> per month, according to Similarweb data. <\/li>\n\n\n\n
- The campaign website weiter-wirken.ch, which is also maintained by the Allianz, is not listed on Similarweb because the number of visitors is too low<\/strong>. <\/li>\n\n\n\n
- The moribono<\/strong> website is also not listed on Similarweb.ch<\/strong> . However, one thing is clear with moribono: website visitors primarily access their online tools via the customer websites.<\/li>\n<\/ul>\n\n
Complex price comparison<\/h2>\n\n<\/td> DeinAdieu<\/th> Allianz f\u00fcr das Gemeinwohl<\/th> moribono<\/th><\/tr> Web Portal Description<\/strong><\/td>Service portal for end users on inheritance law, fundraising tools for NGOs<\/td> Raising public awareness, studies for NGOs<\/td> Digital tools for NGOs and financial service providers<\/td><\/tr> Price<\/strong><\/td>From CHF 1900 per year<\/td> From CHF 990 per year<\/td> From CHF 4000 per year<\/td><\/tr><\/tbody><\/table><\/figure>\n\nIn a direct price comparison, at first glance, Allianz f\u00fcr das Gemeinwohl<\/strong> appears to come out on top with the lowest \u201cstarting price\u201d of 990 francs.<\/strong> This price only applies to relatively small organisations with a total turnover of up to a million francs. Organisations with a total turnover of up to 10 million francs pay an annual membership fee of 3850 francs.<\/strong> When comparing the platform prices, you should also consider the costs in relation to the visitor figures, which can be reviewed independently. That\u2019s because a high level of online visibility comes at a price. Lots of visitors to a platform also means a high lead generation potential. <\/p>\n\nBut what do the competitors charge? moribono<\/strong> AG provides its online software to NGOs and banks and insurance companies starting from 4000 francs a year.<\/strong> moribono CEO Nicole Strausak comments: \u201cThe digital tools are integrated directly into the website and adapted to the customer\u2019s design and other requirements. The inheritance calculator, also known as the will calculator, is particularly popular for legacy marketing. As well as an individual calculation of the legal shares and freely available portion, it generates an evaluation PDF including a will template for the next steps.\u201d Other digital moribono tools include the legacy calculator, which calculates your inheritance assets taking into account property law, and a power of attorney configurator. It is used by financial service providers in particular. <\/p>\n\nWith DeinAdieu<\/strong>, an organisation with a total revenue of up to two million francs will pay at least 1900 francs per year.<\/strong> Like with Allianz f\u00fcr das Gemeinwohl, the prices are based on the organisation\u2019s total proceeds but the prices are staggered differently.<\/p>\n\nA detailed comparison of the 3 services<\/h2>\n\nWeb portal comparison<\/h3>\n\n\n \n \n \n <\/td>\n DeinAdieu<\/th>\n Allianz f\u00fcr das Gemeinwohl<\/th>\n moribono<\/th>\n <\/tr>\n \n <\/tbody> \n \n Number of website visitors (traffic) end users<\/strong><\/td>\n Over 1 million users per year (1)<\/td>\n 330 portraits, almost 80 NGO reports \u2705<\/span> \u274c<\/span>\n Number of NGO profiles<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u274c<\/span><\/td>\n <\/tr>\n \n Lawyers\/notaries<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u274c<\/span>\n Website language<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u2705<\/span>\n Facebook-Follower<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u274c<\/span>\n Google reviews<\/strong><\/td>\n \u2705<\/span> \u274c<\/span> \u274c<\/span>\n Interactive will writing<\/strong><\/td>\n \u2705<\/span> \u274c<\/span> \u274c<\/span>Comparison of digital fundraising tools<\/h3>\n\n\n \n \n \n <\/td>\n DeinAdieu<\/th>\n Allianz f\u00fcr das Gemeinwohl<\/th>\n moribono<\/th>\n <\/tr>\n <\/tbody> \n \n Interactive will writing<\/strong><\/td>\n \u2705<\/span> \u274c<\/span> \n \u2705<\/span>\n CRM connection<\/strong><\/td>\n \n \u2705<\/span> \u274c<\/span> \n \u2705<\/span>\n Quantitative tracking tools<\/strong><\/td>\n \n \u2705<\/span> \u274c<\/span> \n \u2705<\/span>\n Lead generation<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u2705<\/span>\n Page ranking of your own organisation<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span>\n Additional lead generation widgets<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span>\n White label tools<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u2705<\/span>Comparison of additional services for NGOs<\/h3>\n\n\n \n \n \n <\/td>\n DeinAdieu<\/th>\n Allianz f\u00fcr das Gemeinwohl<\/th>\n moribono<\/th>\n <\/tr>\n \n <\/tbody> \n \n \n Legacy fundraising communication<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span>\n Webinars<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span>\n Legacy events for donors<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span>\n Free advice<\/strong><\/td>\n \n \u2705<\/span> \n \u2705<\/span> \n \u274c<\/span>\n Publication of studies<\/strong><\/td>\n \n \u2705<\/span> \n \u2705<\/span> \n \u274c<\/span>Summary<\/h2>\n\n\n\n
As well as price and online visibility, we need to decide which services are useful to an organisation. Each organisation may be interested in a different solution. The comparison demonstrates that the Swiss market leader, DeinAdieu, offers the most services. The comparatively high number of 200 platform subscribers also shows that the DeinAdieu services are used by the majority of the organisations.<\/p>\n<\/div>\n<\/div>\n\n
<\/div>\n\n
DeinAdieu<\/a> is “the first Swiss online portal for a self-determined end of life”. <\/p>\n\n The offer by moribono.com is \u201cspecialized in the development of web applications on Swiss inheritance law and the new Adult Protection Act\u201d. <\/p>\n\n The Allianz f\u00fcr das Gemeinwohl wants to “create the conditions for a much larger share of inherited wealth to benefit the non-profit sector compared to today.” To achieve this, the association “raises public awareness with a digital campaign and generates contacts for the organizations.”<\/p>\n\n While evaluating software soludions, fundraisers inevitably ask themselves: Which legacy marketing platform should I rely on to efficiently and cost-effectively attract legacies and inheritances for my own organization?<\/strong> The following comparison provides answers to this question and considers the three Swiss providers of legacy marketing solutions mentioned above. In addition to digital solutions, they also offer offline services, such as events and legal advice.<\/p>\n\n Good to know: When non-governmental organizations (NGOs) or charitable aid organizations use third party internet services, it is primarily those platforms from which they hope to receive contributions from funding foundations or bequests from legacies. Most significant for aid organizations in Switzerland are the foundation platform Fundraiso.ch<\/a> and the legacy marketing portal Deinadieu.ch. <\/p>\n\n Classic crowdfunding and donation platforms such as Kickstarter, Givengain, Crowdify, Wemakeit or Spendenbuch, on the other hand, have no significance for most aid organizations. They focus on individual donations. This is shown in a study by the Swiss foundation ZEWO entitled “Digital Donations 2021 (PDF)<\/strong><\/a>“. <\/p>\n\n The ZEWO study proves that, in 2020, the 267 aid organisations in Switzerland taking part in the study received more than double the number of donations via their own websites compared to before the COVID pandemic. As such, digital fundraising is becoming increasingly important in Switzerland and an organisation\u2019s own website is an important tool for collecting donations and legacy fundraising<\/a>.<\/p>\n\n Swiss aid organizations received 2.05 billion Swiss francs in donations in 2021. This is shown by the ZEWO st<\/a>atistics.<\/a> Of this amount, 220 million Swiss francs went to ZEWO-approved organizations, by way of legacies or bequests. 220 million sounds like a lot of money. But Swiss economics professor Marius Br\u00fclhart of the University of Lausanne estimates that the population in Switzerland inherits around 95 billion francs annually. This is significantly less than one percent of this inheritance goes to Swiss relief organizations. With the right online platform, aid organizations can benefit from this potential for bequests and legacies cost-effectively and with little personnel effort. But which portals should nonprofit organizations rely on?<\/p>\n\n Digital legacy marketing is all about a platform’s visibility on the web.<\/strong> Only platforms with high visitor numbers are attractive for nonprofit organizations to generate new fundraising contacts (“leads”). A website visitor analysis, using the statistics programs Google Analytics<\/a> and Similarweb.ch<\/a>, shows: <\/p>\n\n In a direct price comparison, at first glance, Allianz f\u00fcr das Gemeinwohl<\/strong> appears to come out on top with the lowest \u201cstarting price\u201d of 990 francs.<\/strong> This price only applies to relatively small organisations with a total turnover of up to a million francs. Organisations with a total turnover of up to 10 million francs pay an annual membership fee of 3850 francs.<\/strong> When comparing the platform prices, you should also consider the costs in relation to the visitor figures, which can be reviewed independently. That\u2019s because a high level of online visibility comes at a price. Lots of visitors to a platform also means a high lead generation potential. <\/p>\n\n But what do the competitors charge? moribono<\/strong> AG provides its online software to NGOs and banks and insurance companies starting from 4000 francs a year.<\/strong> moribono CEO Nicole Strausak comments: \u201cThe digital tools are integrated directly into the website and adapted to the customer\u2019s design and other requirements. The inheritance calculator, also known as the will calculator, is particularly popular for legacy marketing. As well as an individual calculation of the legal shares and freely available portion, it generates an evaluation PDF including a will template for the next steps.\u201d Other digital moribono tools include the legacy calculator, which calculates your inheritance assets taking into account property law, and a power of attorney configurator. It is used by financial service providers in particular. <\/p>\n\n With DeinAdieu<\/strong>, an organisation with a total revenue of up to two million francs will pay at least 1900 francs per year.<\/strong> Like with Allianz f\u00fcr das Gemeinwohl, the prices are based on the organisation\u2019s total proceeds but the prices are staggered differently.<\/p>\n\n As well as price and online visibility, we need to decide which services are useful to an organisation. Each organisation may be interested in a different solution. The comparison demonstrates that the Swiss market leader, DeinAdieu, offers the most services. The comparatively high number of 200 platform subscribers also shows that the DeinAdieu services are used by the majority of the organisations.<\/p>\n<\/div>\n<\/div>\n\nWhich (digital) solution to choose?<\/h2>\n\n
DeinAdieu.ch is one of the two most important platforms for NGOs<\/h3>\n\n
Huge potential in the field of legacies and inheritances<\/h3>\n\n
The visibility of a legacy marketing platform online is the key factor.<\/h3>\n\n
\n
Complex price comparison<\/h2>\n\n
<\/td> DeinAdieu<\/th> Allianz f\u00fcr das Gemeinwohl<\/th> moribono<\/th><\/tr> Web Portal Description<\/strong><\/td> Service portal for end users on inheritance law, fundraising tools for NGOs<\/td> Raising public awareness, studies for NGOs<\/td> Digital tools for NGOs and financial service providers<\/td><\/tr> Price<\/strong><\/td> From CHF 1900 per year<\/td> From CHF 990 per year<\/td> From CHF 4000 per year<\/td><\/tr><\/tbody><\/table><\/figure>\n\n A detailed comparison of the 3 services<\/h2>\n\n
Web portal comparison<\/h3>\n\n
\n \n
\n \n <\/td>\n DeinAdieu<\/th>\n Allianz f\u00fcr das Gemeinwohl<\/th>\n moribono<\/th>\n <\/tr>\n \n <\/tbody> \n Number of website visitors (traffic) end users<\/strong><\/td>\n Over 1 million users per year (1)<\/td>\n 330 portraits, almost 80 NGO reports \u2705<\/span> \u274c<\/span> \n Number of NGO profiles<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u274c<\/span><\/td>\n <\/tr>\n \n Lawyers\/notaries<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u274c<\/span> \n Website language<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u2705<\/span> \n Facebook-Follower<\/strong><\/td>\n \u2705<\/span> \u2705<\/span> \u274c<\/span> \n Google reviews<\/strong><\/td>\n \u2705<\/span> \u274c<\/span> \u274c<\/span> \n Interactive will writing<\/strong><\/td>\n \u2705<\/span> \u274c<\/span> \u274c<\/span> Comparison of digital fundraising tools<\/h3>\n\n
\n \n
\n \n <\/td>\n DeinAdieu<\/th>\n Allianz f\u00fcr das Gemeinwohl<\/th>\n moribono<\/th>\n <\/tr>\n <\/tbody> \n Interactive will writing<\/strong><\/td>\n \u2705<\/span> \u274c<\/span> \n \u2705<\/span> \n CRM connection<\/strong><\/td>\n \n \u2705<\/span> \u274c<\/span> \n \u2705<\/span> \n Quantitative tracking tools<\/strong><\/td>\n \n \u2705<\/span> \u274c<\/span> \n \u2705<\/span> \n Lead generation<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u2705<\/span> \n Page ranking of your own organisation<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span> \n Additional lead generation widgets<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span> \n White label tools<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u2705<\/span> Comparison of additional services for NGOs<\/h3>\n\n
\n \n
\n \n \n <\/td>\n DeinAdieu<\/th>\n Allianz f\u00fcr das Gemeinwohl<\/th>\n moribono<\/th>\n <\/tr>\n \n <\/tbody> \n Legacy fundraising communication<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span> \n Webinars<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span> \n Legacy events for donors<\/strong><\/td>\n \n \u2705<\/span> \n \u274c<\/span> \n \u274c<\/span> \n Free advice<\/strong><\/td>\n \n \u2705<\/span> \n \u2705<\/span> \n \u274c<\/span> \n Publication of studies<\/strong><\/td>\n \n \u2705<\/span> \n \u2705<\/span> \n \u274c<\/span> Summary<\/h2>\n\n\n\n